Dr. Edyta Gołąb-Andrzejak is a distinguished professor at the Gdańsk University of Technology, specializing in the field of social sciences, management, and quality sciences. She is a Doctor Habilitatus and a valued member of the Department of Marketing within the Faculty of Management and Economics at the Gdańsk University of Technology. Dr. Gołąb-Andrzejak’s extensive academic contributions include authoring more than 60 scientific publications, with a primary focus on marketing. Her research explores cutting-edge topics such as artificial intelligence solutions in marketing, evident in works such as “AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers–Case Study of LPP” and “Enhancing Customer Engagement in Social Media with AI – a Higher Education case study.” Furthermore, she has conducted research on measuring the effectiveness of digital communication, particularly in the realm of social media performance, where AI-assisted tools play a pivotal role. Her expertise extends to the role of guest editor for three special issues in esteemed journals indexed in Scopus and WoS databases.
Dr. Gołąb-Andrzejak’s commitment to academic excellence extends to her role as a reviewer for prestigious journals like Tourism Management (Elsevier Publisher, IF 12,879), as well as other distinguished Sage and Elsevier journals. Her dedication to scholarship has earned her numerous awards and certificates, including the Elsevier Recognized Reviewer status and the Tourism Management Certificate of Reviewing. In addition to her scholarly work, Dr. Gołąb-Andrzejak collaborates with fellow researchers, including those from the University of Castilla-La Mancha and the University of Murcia in Spain. Currently, she is actively involved in the IDUB Cuprum Supporting Research Team Building in Emerging Areas research grant, where she contributes her expertise in an international team alongside institutions such as RMIT University in Melbourne, Australia, The University of Queensland Business School in Australia, and Victoria University in Melbourne, Australia. Dr. Edyta Gołąb-Andrzejak’s contributions to academia and her dedication to advancing knowledge in her field make her a respected figure in the academic community.